I was somewhat surprised to find, in Lena West's recent post tips to hold on to your online customers, that privacy is still a major concern for online shoppers.
You'd think this concern would have been tackled by now. I've always found that shopping online is about as secure as handing my credit card to the waiter at a restaurant. That is to say, it has its problems but it's no worse than the alternative. The average user, however, does not agree.
What is more frustrating is that many of the past few year's data breaches came not from online commerce, but from institutions to whom the same average user would readily hand over his credit card or personal data, such as universities, healthcare and supermarkets.
So does online commerce really have a privacy issue - or is it simply the easiest excuse for technophiles?